Current Projects

Strategic Group and other Sectors

Product Design, UX Design, Business Analysis and User Testing

Bitovi Overview

Work with stakeholders to influence product feature decisions and integrate rich consumer insights into experiences.

Tradetech is a multimillion-dollar global shipping company that required my team to:
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    Challenge
    Design an efficient communication system that alerts their agents of issues requiring an immediate response.      
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    Research

    Conducted interviews with stakeholders. Developed technical specifications and strategies for the delivery of the updated product. 

    Organized milestone meetings with the CEO to get signoff and resolved all requests.

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    Techniques Used

    User Interview

    Design System Development

    Hi-Fidelity Design Prototyping

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    Business Goals

    Deliverer a message system, which followed all technical specifications.

    Create an original design system in Figma for this project.

    Customize the design so Figma data was easily handed off to incoming designers.

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    Team

    Design Lead (me)

    Owners / CEO 

    PM Manager

    Head of Development  

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    Users

    Management

    Company Agents

    Brokers

    Freight Workers


Design Process


Requirements

Discovery and development of technical specifications.

Spefications Page 1

Ideation 

After gathering feedback from stakeholders, we developed a diagram to determine the hierarchy of potential features.

State Diagram

Page 2

Design Iterations

Using Slack and Meetup with the PM and CEO allowed for quick design iterations which were reviewed and updated.

Client Workshop

Display Types

User Testing

Early version of design - one of many visual revisions.

Version- 000

Chart

 

Flow Diagrams


Created in Figma  - View file here
Send Messagesend


Receive Messageread
BaseShell
DashboardDashboard


Retrospective


Listen to everyone (End Users or Stakeholders equally).
Connect with the users to define the end goal.
The project stakeholders and the users’ ideas can be at odds.
100% Released
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    Challenge
    Internal Strategic application used for load balancing workflow
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    Interviews
    By testing and evaluating the site giving users the ability to find errors and project information quickly
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    Techniques Used

    User Interviews

    Hi-Fidelity System Design

    User Flows

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    Business Goals

    Design a visual system, which allows for easy visual tasks

    MVP production release

    Discover patterns and move to Storbook


Design Process

 

Created in Figma - View file here


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    Update
    A web presence that showcases all services.
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    Wireframe

    New page designs

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    Copy

    Marketing was tasked with the all text .

     

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    Goals

    After designing the first round, all screens were sent out for user testing.

    Designed repeating components, which allowed for quicker development.

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Development

Components and style guides were imported into Zepelin from Figma. A single source of truth for the development team.

Currently in the process of adding design tokens..

Colors Page 1
Text 

Page 2

Clients 

Display Types

Componets 

Chart

 

Figma Files

Click Here- Components or Pages

New Projects -(WIP)


Social Research Ranking Algorithm.....
Wearable- Media campaign ...
Refine the deliverable goal…

Studying the Usability of Fast Food Ordering

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    Challenge
    We visited fast food restaurants to test how real-life users experience ordering through their websites.    
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    Interviews
    By testing and evaluating how users navigate the site, we will discuss some of the biggest problems and show some suggestions on how we would solve each issue. Publishing what we discovered while performing guerrilla user testing at popular fast food restaurant locations.
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    Techniques Used

    User Interview

    Competive System Studys

    Review User Flows

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    Business Goals

    Sharing our findings in a blogs posts series

    In a multi-part series on usability issues with fast food eCommerce websites

    Discovered patterns of what worked and what did not